The #1 thing most Software as a Service developers miss

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When you’re designing and developing an app, immediately you start thinking about what you want to teach, who you want to help, and how you’re going to deliver their solution to their problem. It’s only natural for your mind to go directly to the “WHAT” – but HOW that content is delivered, plays a much bigger role than you may realize. Helping businesses figure out HOW to best deliver their valuable knowledge is my passion and it all comes down to two words: user experience.

What is user experience?

User experience (UX) is how people respond, navigate and feel about your app, service or course. It also includes how well and how many people do what you expect them or want them to do. For example, spend time in your app on a daily basis, set up reminders or notifications, track activity or food, navigate to different parts of the platform, etc.

What influences user experience:

Color, navigation, images, words are all factors in the UX. But there are some less obvious aspects as well, like the the order and organization of content (information architecture), onboarding process, and the number of clicks required. UX is really the big picture and how all of these details connect into one overall experience for the people using the app or website.

How to improve your user experience:

  1. Surveys and validation. You have to know what’s not working and what your users like in order to know which direction you want to take things. Check out this blog post on surveys and our survey template.
  2. Information architecture. Information architecture is how you label, organize and structure content. When it’s done effectively, users can find information and complete tasks. For example, on a website page you’ll see a navigation menu, and in some cases subpages that show up as dropdown menus, or a “fat footer” with the every page and subpage of of the website listed and linked.
  3. Engagement and gamification. Community engagement can include a public chat – or a social media type format that is for your users only, where they can create posts and interact with each other. Gamification means that users may have a visual journey, and/or rewards – small incentives along the way – since some external motivation can help build a habit. Stay tuned because I’m also working on an episode about gamification, for this podcast.
  4. Iterative workflow for continuous improvement. Keep in mind that your work in user experience is never done, and that’s a good thing! This is a feedback loop between your product or service and the people you serve. It’s important to set up a routine to make sure this doesn’t get pushed to the back burner

 

Here is a great resource for more information about user experience: <https://www.usability.gov/what-and-why/user-experience.html>

Non-Tech Moment

We’re living in fast-forward with technology being involved in every aspect of our lives. Give yourself a break today, mute your phone, watch and computer, and give yourself a tech-free 30-60 minutes to stretch, move, read, or do something that you’ve been putting off.

Get the Experience Optimizer Self-Assessment:

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